Practical guides, from the practice and the shop floor.
Short articles on timesheets, customer feedback and how to explain lenses, drawn from more than ten years of practice.
Easy TimesheetRecording employee working hours in a small team: what to log and how to keep it simple
What to write down for each employee every day, why it matters in the EU, and how to do it in seconds.
Easy TimesheetPaper, Excel or an app: which timesheet suits a small business
Paper, spreadsheet and app compared honestly: what each costs, how long it takes and where mistakes creep in.
VantageHow to find out what customers think, right when they collect their order
Online reviews come from the delighted and the furious. Here is how to hear from everyone else.
VantageCustomer satisfaction survey: 5 short questions that actually tell you something
Concrete question examples for practices, repair services and shops, plus the mistakes that ruin a survey.
Vision ExperienceHow to explain lens differences to customers, without jargon
Anti-reflective, screen filter, thinner lenses, photochromic: how to explain them in the customer's words, not the catalogue's.
Vision ExperienceProgressive lenses, explained in plain words
How to explain the lens zones, adaptation and the price differences so the customer leaves convinced and does not come back unhappy.
Have a question about the apps?
Write to me and I'll answer personally. I can also build versions tailored to your business.
contact@optometristul.ro